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From the original preface: The Americans, to whom we are indebted for a great number of ingenious inventions that have added greatly to the comfort of the human race, were the first to introduce these wholesome and invigorating Refreshers. For many years they only flourished in the United States, but have at last become acclimatized in every quarter of the globe, and are now the acknowledged drink at all Bacchanalian revels. Every great city now boasts of its "Alabama Fog-cutters," its "Connecticut Eye-openers," its "Thunderbolt Cocktails," its "Lightning Smashers," its "Boston Nose-warmers," its "Magnetic Crushers," its galvanic "Lip-pouters," its "Josey Ticklers," and its "Leo Coaxers." It occurred to the author of this work that it was only right that the public should be made acquainted with the precise manner in which these drinks are manipulated, there being a vast difference in both their flavour and effect if made from a proper recipe. Leo, during his lengthened soujourn in America, collected an unlimited number of original and other recipes for Drinks and has become a great benefactor to the British nation... It is our intention to select from his gigantic catalogue of recipes upwards of two hundred various compounds, each of which has been extensively patronized by bon vivants of every country...
Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry - A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE.
This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand.
Doeg offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis.
Advice is also offered on dealing with extremist organizations and terrorist threats as well as bioterrorism - "a clear and present danger" - and a number of problems facing the food industry, including the practice of selling meat unfit for human consumption and the threat posed by the increasing toxicity of fish due to the rising pollution of the world's oceans.
In a special late chapter - written only three months before publication - the author looks ahead to events which he believes will shape the world of crisis management in the future, including the empowering influence of the Internet during the 2004 Asian Tsunami, the discovery of the illegal dye Sudan 1 (Red) in millions of food products and the fears of a pandemic arising from the spreading outbreak of avian flu.
Examples of typical documents like a crisis plan for a business, a crisis checklist, a press release announcing a product recall, an announcement to employees and a checklist for anyone dealing with a threatening phone call are provided. Also included is a list of sources of information and assistance in the event of a product crisis.
Crisis Management in the Food and Drinks Industry is the only title dealing specifically with this crucial subject in relation to the food industry. As such, it is relevant not only to those in the food industry, but also to marketing and senior management in general in the fields of agriculture, public health and law enforcement.
What could be more fun than inviting the girls round for a night of fun and laughter? Be the hostess with the mostest with this collection of fun, flirty, and frivolous cocktails. Pink Drinks is chock-full of cocktail recipes distinctly designed with women in mind. Featuring fabulous recipes for blended drinks, mixed drinks, fruity drinks - any and every cocktail you desire, all in fiesty and feminine shades of fuscia, cerise and crimson. On a hot summer's night, try a refreshing berry caipiroska or an elegant pomegranate Martini. What could beat a classic Cosmopolitan or a Kir Royale? And for the morning after, there are plenty of non-alcoholic recipes to get you feeling refreshed. Try the rose petal and lavender dream milkshake or the strawberry, rhubarb and basil frappe. A wealth of bartending tips are also included to give you the know-how to make the perfect cocktail for your friends every time, whether shaken or stirred.
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